SEO Experts

Freestyle link building is exciting and rewarding. There’s nothing better than seeking out opportunities and developing content ideas, putting it in place and reaping the rewards. However, for more complex link building strategies there is a need to plan carefully. If you are link building for a larger scale project then you’ll need a systematic workflow with structure and scalability.

 

 

Stage 1 – Backlink profile

 

 

The first stage is to assess the existing backlink profile. This way you have an insight into the weaknesses and strengths before you get started.

 

 

Stage 2 – Risk Analysis

 

 

Whilst looking at the backlink profile identify any suspect links and draft up your ‘liability list’. If there are some linking patterns developing investigate further. If you are working on behalf of a client then ask them about it. Find out if someone else had handled the link building process previously and whether they paid for them. You want to minimise the risk of penalties so if it looks like you’ve inherited an automated scheme you’ll need to clean it up.

 

 

Stage 3 – Competitive Analysis

 

 

This is a great exercise for copying links but also identifying if a rival is a significant threat or not. For example if you are a small book retailer and you analyse Amazon, you will quickly realise they are not within your competitive sphere – you don’t have the same status. You would be better targeting book sellers closer to your niche so you have a more appropriate benchmark for your link building strategies.

 

 

At www.linkbuilding.com we offer a wide range of link building strategies to suit businesses of all sizes.